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HBDC Marketing > Graphic Design  > Logo, Isotype, Imagotype, Isologo? We are specialists in Graphic Design

Logo, Isotype, Imagotype, Isologo? We are specialists in Graphic Design

The differences between Logo, Isotype, Imagotype and Isologo.

You’ve probably heard these terms, but do you actually use them properly? It is to say, we know that for a manager or accountant is not commonly used and they don’t know the differences; but for a marketing or communication area it is important they know the proper use of these terms and more important is when it requires to be explained to the client teaching him how he/she can use it for his/her company image.

Well, we start with the first: Logo. Do you agree that this is the most common term used by everyone? However, we must consider also that it is wrongly used because we can not call any brand image a Logo. Have you wonder why? I’ll tell you, “logos” comes from the latin that means “word”, so additional elements as symbols or icons in the text does not represent a logo. Remember a logo is a typesetting, that is to say a set of words together that may well be letters, acronyms or even a signature.

Logo, Isotype, Imagotype, Isologo Specialist San Antonio – HBDC Marketing The Specialists in Graphic Design

Now, what’s is the characteristic an isotype? We start by saying that comes from “isos” greek that means “equal or identical”. That means, an isotype is made up of an icon or image that is trying to visually represent its equal, in this case the company or the business. That is, an isotype consists of an icon or image that is visually represent the same manner as in this case the company or business. This isn’t necessarily typography.

Logo, Isotype, Imagotype, Isologo Specialist San Antonio – HBDC Marketing The Specialists in Graphic Design

It is now time for the Imagotype, and this comes from “imago” Latin that means “image”. However, here there may be some confusion because this may be a visual representation and some abstract pictorial element, so that we can find a piece easy to read and the other not. For this reason it is reinforced with a text. The pictographic element and the text exist in the same space but the key is that they are not united and can be independent so what could turn into an icon and a logo respectively. The pictographic element and the text exist in the same space but the key is that they are not united and can be independent so these could turn into an icon and a logo respectively.

Logo, Isotype, Imagotype, Isologo Specialist San Antonio – HBDC Marketing The Specialists in Graphic Design

Finally we have the isologo, and it is going to blend the image and typography in a single element. Here is an interaction between the logo and isotype, the brand image is composed of a symbol and a word. Its characteristic being which is totally indivisible.

Logo, Isotype, Imagotype, Isologo Specialist San Antonio – HBDC Marketing The Specialists in Graphic Design

We know there are more classifications of these elements and this topic is for more, so why not share with us which characteristics that you find today to handle these concepts.

By the way, are looking to redesign your logo? Or, do you want to create a new image for a product line? You can Call us at (210) 308.5577 and trust your project to our artist our production processes which guarantee to help you achieve your goals.

By the way, are looking to redesign your logo? Or, do you want to create a new image for a product line? You can Call us at (210) 308.5577 and trust your project to our artist our production processes which guarantee to help you achieve your goals.